Marketing Your Law Firm With SEO – Tips From The Front Line
The past few years have not been kind to any business, and law firms have, by and large, been no exception to the rule. People still need law firms and attorneys even in a down economy, but the fact of the matter is that they are less willing to spend money on attorneys fees when they have less money to begin with. I know that you’re probably aware of the state of things. You may yourself be struggling to find clients. What I find most lawyers and law firms don’t know is how to go about finding new clients. It’s not uncommon for law firm clients to tell me that they have no idea where to start with marketing.
Without further ado, there are many routes you could take to try to drum up more clients for your legal practice. However, using law firm search engine optimization could be the absolute best way to find new clients. Please don’t think that search engine optimization is the only method that you could or should use to market your business/firm. It’s a great method, and can be used well in conjunction with other marketing techniques. Let me give you a few reasons why seo is so powerful for law firms:
1. A New Style of Marketing: Traditionally, marketing is divided into 2 categories (inbound and outbound). As the more traditional model, outbound marketing often involved targeting one individual or company. The business or marketer will attempt to establish a relationship with that individual or company in order to make a sale. Conversely, when you set up something that anyone could potentially see if they are in the right place at the right time, you are engaging more in inbound marketing. The distinction is not always clear-cut, but it’s important for a law firm. Law firms have traditionally stuck to outbound attorney marketing, preferring to reach out to people who they think might need their services (ambulance-chasers are a good example). SEO is a form of inbound marketing that helps you and your firm target larger groups of potential customers.
2. Efficiency: Let’s be frank – your law firm is your business, and you want to control costs like any other business. Running an ad in pretty much any medium has only gotten more expensive over the past decade. When you’re super successful, all forms of advertising and marketing can become beneficial, but particularly when you’re starting out, search engine optimization is often the best use of your money. The rankings and traffic that result from good SEO can last for a very long time and can continue to benefit your law firm down the road.
3. What Other Law Firms are Doing: When you market, you need to first know what everyone else is doing, so that you can set yourself apart. Many of my clients have found that their businesses are set apart just by the fact that they are at the top of the search engine rankings. There are law firms that already engage in SEO, but there are not as many as there could or should be, and you can take advantage of that fact.
I personally know how tough just being a lawyer can be, since I’ve done it for 7 years. That said, the most stressful part of your practice shouldn’t be how to market yourself. As I mentioned above, search engine optimization is by no means the only way to get your law firm in front of more potential clients. It’s a method that we have helped many law firms use to find many new clients on a ongoing basis.
We think that marketing firms like ours provide a lot of value, but even if you want to go it alone, please take action as soon as possible.
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