Need More Legal Clients? How Search Engines Are The Key.
Recently, the recession has taken a toll on pretty much every sector of the economy, including the legal sector. People still need law firms and attorneys even in a down economy, but the fact of the matter is that they are less willing to spend money on attorneys fees when they have less money to begin with. None of this should come as any surprise, but it is surprising how often law firms and attorneys are at a loss when it comes to ways to find new clients. Unfortunately, this is a class that never gets taught in law school.
Without further ado, there are many routes you could take to try to drum up more clients for your legal practice. However, using law firm SEO could be the absolute best way to find new clients. Please don’t think that search engine optimization is the only method that you could or should use to market your business/firm. It’s a great method, and can be used well in conjunction with other marketing techniques. Let me give you a few reasons why seo is so powerful for law firms:
1. A New Style of Marketing: Traditionally, marketing is divided into 2 categories (inbound and outbound). Outbound marketing is the more common and well-known type of marketing. When you go out networking, or when you email a contact that you think might be interest in your product or service, you are engaging in outbound marketing. Conversely, when you set up something that anyone could potentially see if they are in the right place at the right time, you are engaging more in inbound marketing. The distinction is not always clear-cut, but it’s important for a law firm. Law firms have traditionally stuck to outbound attorney marketing, preferring to reach out to people who they think might need their services (ambulance-chasers are a good example). SEO is a form of inbound marketing that helps you and your firm target larger groups of potential customers.
2. Cost: This may be the most important reason. You simply don’t want to spend your hard-earned money. Running an ad in pretty much any medium has only gotten more expensive over the past decade. When you’re super successful, all forms of advertising and marketing can become beneficial, but particularly when you’re starting out, search engine optimization is often the best use of your money. The rankings and traffic that result from good SEO can last for a very long time and can continue to benefit your law firm down the road.
3. What Other Law Firms are Doing: When you market, you need to first know what everyone else is doing, so that you can set yourself apart. One of the best ways to differentiate your firm is to market yourself in a different way. There are law firms that already engage in SEO, but there are not as many as there could or should be, and you can take advantage of that fact.
Practicing law is not an easy profession, and the demands of the job have only increased over the past few decades. That said, the most stressful part of your practice shouldn’t be how to market yourself. As I mentioned above, search engine optimization is by no means the only way to get your law firm in front of more potential clients. It’s a method that we have helped many law firms use to find many new clients on a ongoing basis.
If you want to get started, it probably makes sense to seek the help of a professional, although many SEO tactics can be tackled yourself if you have the time.
30 Days On Damiana – Day #3; Legal Bud Good High!!!