Making The Most Of Your SEO Efforts
As a professional, you spend a lot of time working. Aside from seeing to your clients’ needs, you also try to be updated with current legal issues and even bring home some work with you. That’s why it makes perfect sense to squeeze all you can out of all those efforts you put into it. Given the option of a job you can accomplish in 20 hours and another that can be finished in 40 years, subject to the same rate of pay, you’d choose the one with the shorter period.
Search engines have proven to be quite a goldmine of new clients for law firms in recent years, making SEO for law firms a top favorite marketing strategy among legal practitioners. In the use of law firm SEO as a marketing strategy, the key is to derive as much benefit as you can from as little amount of money and time you can afford to dispense. Let me show you how:
Work closely with your SEO Consultant. You should make sure you work closely with whoever you hire to do the SEO marketing for your firm. Doing so will provide the obvious benefit that they’ll likely do better work, since they know that you’re the type of client who constantly checks in. Since you are hands on, you are most likely to spot which parts of the SEO marketing works and which doesn’t so you can immediately point out to them which needs some tweaking or enhancement. Just because they manage to increase your traffic doesn’t instantly mean they’re doing a very good job because many of those potential clients may be the wrong types, or they might not become actual clients.
Your primary interests should be the focus of your blog. If you keep up a blog for attorney marketing purposes (not necessary but certainly not harmful), then make sure to always blog about the latest things you’ve read or learned with respect to your practice. Aside from being a good self-learning tool, they are also effective in giving the impression to potential clients about the breadth and width of your knowledge and expertise, as well as your experience. If you try to blog too much just for the purpose of targeting good keywords, then you’ll generally write only mildly interesting articles and will also typically jump from one topic to another, confusing potential clients about what it is that you focus on.
Be specific in your SEO marketing. You’ll hear this tip from a lot of good SEO consultants and writers, and there is a good reason. It is always better to get the rapt interest of 100 people than the passing interest of 100,000, which is why being specific is given much import. Searches made on search engines have this same trait of being specific, which is why the same principle applies to SEO. It is easier to target people in need for a child custody lawyer specifically instead of being ambiguous and marketing yourself as a family lawyer.
Treat SEO as you would any other marketing tool; that is the best advice I’ve ever been given as a lawyer. This tool should be treated as something that will be instrumental in calling more attention to yourself in the target market of potential clients that you’ve set your eyes on. Posts should be actually useful and interesting to potential clients and the search engines should be utilized properly. If you don’t, you may regret it in the end.
Marketing, specifically the use of SEO, may be a necessary evil for lawyers and law firms, but if done right, it could actually turn into something that would work to your advantage and something you’d look forward to doing more of. Be wise and use your resources well; if you do, you can simply watch your business – and your profits – rise.
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